Fake jewelry can be an immense pain to get fooled with, but thankfully, there are more than a few ways to ensure that you never get fooled by again. The next time that you’re unsure about whether or not a piece of jewelry is actually as authentic as the vendor’s claim, the following techniques can be of great use to you.
Examine the availability elsewhere
When you’re looking to buy jewelry online, a surefire red flag for the potential falsification of authenticity is an image that appears to have been taken from another source illegitimately. The photos that an online vendor uses in order to promote their products can be just as enlightening as the physical aspects of a piece of jewelry that you examine whenever you’re in a store.
To run a check for any possible photo jacking, run a reverse image search. A reverse image search can be conducted easily if the image of the jewelry can be opened in a separate tab. Once the tab has been opened, highlight the URL and put it into the Google search bar to run a “search by image” query.
Upon searching by the image, you’ll be given a list of any other places that the image might have been used in other websites. If the reverse image search shows that image the vendor used happens to be popular with many others vendors of “authentic” jewelry as well, then there’s a good chance that you’d be better off taking your business elsewhere.
Observe the coloration
If you’re fortunate enough to be able to physically examine the product, then coloration checking can be extremely helpful. For pieces that have simply been “coated” with some kind of paint to give the illusion of authenticity, you’ll want to check for any areas that appear to have been rubbed off. If the gold seems as though the there’s a different metal visible in places, then a gold plating job might have been done.
Check for the presence of physical stamp
You should always make sure to inspect whether or not there are any official markings that can tip you off about just whether or not the jewelry is truly made of valuable material.
A stamp on any piece of legitimate jewelry can be used to indicate the fineness of the piece, which will be anywhere between 1-999 or .1 and .999. The stamp can also indicate the karat count of any legitimate gold piece (14K, 22K, etc).
If you have a magnifying glass handy, checking for the stamp can be done much more easily. Though certain false pieces may have a fabricated stamp, the absence of any stamp will instantly let you know that something is amiss.